website re-design
website design
MKU is a global defence and homeland security company that empowers heroes across land, air, and sea through advanced protection and optronics solutions.
MKU is a global defence and homeland security company that empowers heroes across land, air, and sea through advanced protection and optronics solutions.
For
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
MKU
My Role
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
Target User
Tools
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
Figma, Framer, Adobe Suite
overview
overview
MKU rebranded five years ago and the website was the one thing that didn't move. It needed a full redesign, from the homepage down to every product and catalogue page, needed to speak the same language as the new identity.
Business Objective #1
The redesigned website should reflect MKU's current brand identity and visual language consistently.
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
Business Objective #2
The product catalogue and pages should be rebuilt to support a future e-commerce launch in international markets, without breaking the experience for the home market.
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
Overview
MKU's international sales partners needed instant access to sensitive product information to serve clients effectively. We designed a secure platform that gives channel partners self-service access to product specs, documentation, and customization tools.
Target User
MKU's international sales partners needed instant access to sensitive product information
Target User
MKU's international sales partners needed instant access to sensitive product information
analysis
It was a visual redesign at its core, but the structure underneath was just as broken as the surface. I went through the existing site before designing anything.
The information architecture wasn't following any clear user journey — navigation was confusing and the flow between catalogue, product, and decision pages felt disconnected.
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
The catalogue treated every product identically — same card size, same layout, no visual hierarchy. Users had to read every description just to understand basic differences.
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
The product page needed to serve two completely different markets — e-commerce for international buyers, and a non-commerce version for the home market — from the same base design.
Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge
information architecture
information architecture
information architecture
design
design
design
responsive design for all screens
responsive design for all screens
responsive design for all screens
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