The Sales Productivty App

The Sales Productivty App

Project Type:

A secure application for channel partners, Defense & Security sector

Impact/Status:

Launching February 2025
Projected 50% reduction in turnaround time

Team & Role:

I was part of a 2-person UI/UX design team responsible for:

  • Information architecture and user flows

  • Interface design and prototyping

  • Working closely with MKU founder and development team

Project Overview:

MKU's international sales partners needed instant access to sensitive product information to serve clients effectively. We designed a secure platform that gives channel partners self-service access to product specs, documentation, and customization tools, reducing response times from 24+ hours to near-instant while maintaining strict security controls for defense-grade products.

Target User

Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep
product knowledge

Sales Team and Channel Partners (external sales representatives) ranging from new partners to experienced reps with deep product knowledge

Business Goal

Reduce operational burden on core sales team. Enable faster deal cycles to serve clients independently while maintaining security for sensitive defense products

User Goal

Access product information instantly during client meetings. Customize products on the spot and build confidence with comprehensive product knowledge

Solution

Solution

Problem Identification

Problem Identification

Slow Response Times

CPs waited 24+ hours for product documents, killing momentum with clients

Multiple Email Rounds

Each customization request required another back-and-forth, adding days to sales cycles

No Product Visibility

CPs couldn't explore the full catalog independently or find products without exact models

Security Risks

Sensitive defense product data stored in shared drives with no access control or audit trail

Resource Inefficiency

Core team spent hours responding to routine requests instead of closing deals

Information Architecture

Information Architecture

User Flow

User Flow

User Flow

Solution

Solution

Solution

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